Shameless Journalists Breaking the Code of Ethics
It is easy to put up slogans like “Legal, honest, and truthful,” “In the service of the Filipino worldwide,” “Not siding with anyone, not protecting anyone; no untruths, just purely service!”
But that is not how people experience the output of news media giants these days. Is it?
In fact the Presidente-elect Rody Duterte said “pera-pera lang yan!” (It’s all about money!)
Here are excerpts from Duterte’s talk to media -
I am quite certain that the President-elect Duterte has had experiences similar to mine when he said about media in the Philippines (referring to giant networks) as "pera-pera lang yan!"(It’s all about money!).
Why will a network intentionally put in its news and international at that, a particular restaurant as serving good food when there are many that serve better? Doesn’t it follow that the journalist will profit from this news-riding advertisement?
Merriam Webster terms this as advertorial - an advertisement in the form of editorial content. Accordingly, the term "advertorial" is a blend of the words "advertisement" and "editorial." It is really an advertisement but with the face of news! How deceptive!
And why do we underscore this? Because news is supposed to be objective (no money involved) and advertisement is hard-sell (money is involved). So it is important that one must not dress up as another.
Why not let the restaurant owner buy space or time to advertise his restaurant? That way, it will appear as true-blue advertisement and not as news. And why does the Editor-in-Chief approve of such injustice to other restaurants?
By accepted universal standards, businesses must advertise their products or service and not ride on as news! What obtains is fooling the public! The audience can tell because it starts as news and eventually there goes the hype!
But what about those who cannot discern? Are they your target audience? What about those trusting in you that you deliver your service according to your slogan of honesty? Of truthfulness? Of being of service to the people? The reason behind may be... "pera-pera lang yan!"
There are items posted, printed, and broadcast by news media that are not newsworthy! Gossips about screen personalities like impending split of celebrities, the fight of two jealous contenders for a man in the fourth street of Bangkusay, a street vendor having a boxing spree with another vendor - these will not benefit viewers and readers. This is gossipmongering that is prohibited in the Bible!
Fairness is a must especially in investigative journalism. While it is public interest and a right to know things about a popular person in the government, in the private sector, and in the religious world, both good and bad accounts about a person must be published by media practicing fair journalism! There is then balance in reporting.
Focusing on the negative
Choosing to always cover one-sided reports about a person is unfair!
Brother Eli has been the subject of evil reports by media networks in the Philippines, sometimes the subject of headlines in some newspapers! Of the multiple cases filed by religious adversaries of Brother Eli in Philippine courts, most are reported as news and intended to malign him. However, when the case is dismissed or where Brother Eli is exonerated, there is no news about it, leaving an imbalance – like presenting to the public that I am an evil person - a menace to society! Is that the truth of it?
Here are some of those that media chose to ignore:
Always Alert when Negative
But what is suspicious is that when a case filed by an enemy progressed or when Brother Eli is denied of his appeals, these media giants are the first to report them!
Isn’t it logical to think that these media are being paid for or influenced by Brother Eli's detractors? "Pera-pera lang ba yan?" Ewan ko. Alam nila yan! The involved know about it, for sure.
It is not only the legal battle of Brother Eli with influential religions that is news worthy. There are a number of charitable works and community services being led by Brother Eli that did not merit the attention of these media giants. Maybe nobody paid them to put in their news line-up these newsworthy items!
a. MCGI as Number 1 Blood Donor: On average, around 10,000 blood units are amassed yearly by Members Church of God International (MCGI), which it donates to government and non-government organizations. (https://www.elisoriano.com/ang-dating-daan-supports-blood-donor-day/)
Abroad, La Verdad campuses in Ghana and Liberia were inaugurated in 2012 to extend free education to African natives. In 2014, Bro. Eli offered scholarship grants to Yolanda victims in the country, apart from the regular scholarships being offered.
Other MCGI projects with focus on education, with constant media partner, UNTV, include the Dunong-Gulong, a school-on- wheels project in support to DepEd’s Alternative Learning System, and the Manibela Academy, a roaming learning hub that provides driving and livelihood programs to the indigent. (https://www.elisoriano.com/bro-eli- offers-scholarship- grants-to-yolanda-victims/).
Address to Media
Because they cannot see clearly, this is the verse that these news media giants merit.
Clearly, this is about contrast in size. The hypocrisy in all your slogans of honesty, truthfulness and service is that you so pay attention to petty matters and report them but ignore the weightier ones.
You believe certain things that are really not important yet state that they are because it is to your selfish benefit.
What is important again about impending split of celebrities, the fight of two jealous contenders for a man in the fourth street of Bangkusay, a street vendor having a boxing spree with another vendor?
As media, aren’t you supposed to be guides to the common tao?